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Amazon launches Alexa+ in India with Hindi support

TechCrunch AI•Ivan Mehta•16 September 2026
AI Campus Editorial

The Essential Briefing

Amazon has launched Alexa+ in India, allowing users to interact with the voice assistant in Hindi during its early access period. This development enhances accessibility and usability for Hindi-speaking customers, marking a significant step in localizing AI technology for diverse user bases.

Why It Matters for Students & Builders

This launch is crucial for developers and businesses targeting the Indian market, as it opens up new opportunities for creating localized applications and services that cater to Hindi-speaking users.

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